My weekly diary "How to Fail at Being Finnish" is loved by literally tens of people. Paid subs get recipes and essays as well.

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“I have a soft spot for chef memoirs and Wil's publication absolutely delivers. Infused with personal meaning and unique recipes, this is one you're going to enjoy. Trust me. ”...”
Taegan MacLean, One Word
“Wil's stories are simply brilliant to read”...”
Charlie Brown, The Sauce
“Fantastic writing from the front lines by a British former line cook working in top Nordic restaurants”...”
MAD, MAD Digest